About Us

EcoCraft was created in 2006 by Eron Ersch with his wife Burr Tyler.  We started EcoCraft to address a growing demand in the Bay Area for affordable cabinetry that does not compromise indoor air quality or support destructive forestry practices.  We discovered that even though the required materials had become more readily available, there were few suppliers of truly eco-friendly cabinetry in the SF Bay Area.  Instead, many local consumers were referred to manufacturers out of state, which necessitated long distance shipping and the pollution that goes with it. Our commitment is to build beautiful cabinetry in a way that protects our clients’ health and supports environmentally appropriate, socially beneficial, and economically viable management of the world's resources.

 

Eron Ersch

Eron Ersch


Eron oversees EcoCraft’s design and production operations. As a cabinetmaker for over 25 years, a general contractor for 20, and an environmentalist since his youth, Eron is knowledgeable about the environmental issues relating to home improvement and has extensive experience designing, purchasing and producing cabinetry.

As a UC Santa Cruz undergraduate in the late 70’s, Eron helped to construct the passive solar greenhouse at the University’s Farm and Garden Project. After graduating from UCSC, he lived and worked at a demonstration organic farm in the Santa Cruz Mountains where he built an array of products out of reclaimed wood, ranging from furniture, to a gazebo, to goat barns. In the early 1980’s Eron apprenticed in a small, two-person cabinet shop in Soquel California and went on to become the designer and estimator for a much larger 4,000 square-foot shop in Santa Cruz. Since 1987 he has offered custom cabinets as an integral part of his own construction business based in the East Bay.

Eron also has been active in social service work relating to the construction industry. During the 1990s, Eron spearheaded several non-profit social service projects in which job trainees learned how to salvage building materials during demolition. The salvaged wood from these projects was used to produce cabinets, doors, windows and architectural millwork.

Eron has a master’s degree in civil engineering from UC Berkeley with minors in environmental engineering and architecture.

 

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Burr Tyler


Burr is the operations coordinator and business manager of EcoCraft. Prior to starting EcoCraft, Burr worked at WestEd, a private non-profit educational R&D laboratory in San Francisco where she focused on career and technical education, workplace readiness, and student assessment at the high school level.  Burr helped develop a comprehensive, performance-based assessment system that allowed industrial technology students in California to gain job-related skills and showcase their work.

Burr holds a master’s degree in education from UC Berkeley and continues to volunteer in her local public school system. She is thrilled to have the opportunity to combine her strong environmental values with a deep appreciation for home interiors that nurture and inspire.

 

 

 

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